Chapter 4 of They Snooze You Lose, was a crash course in how to be an effective presenter. I learned that not only do you need to have an entertaining presentation, but you yourself have to be the type of presenter that catches and keeps the audiences attention. I liked how the text quoted a psychiatrist who specializes in attention deficit disorder (ADD). This is most helpful because when you are presenting information for the day or over several days, one must approach the situation as if your audience has ADD. Because we are so used to being entertained it is hard for a presenter to keep our attention. The grid with hooks was very helpful and something I will reference back to in the future. This grid shows which hooks work best in order. They included, images as first, humor, music, senses, stories, and emotions (Burmark, 2011). As we become effective presenters, we need to go in with a game plan ahead of time. We can not assume that the audience will stay intrigued without entertainment on our part. Effective leaders are also effective presenters.
Burmark, L. (2011). They Snooze You Lose. San Francisco: Jossey-Bass.
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